Paid Media Campaign Specialist

Are you a data-driven marketer with a passion for crafting high-impact paid media campaigns? Gladex Travel And Tours Corp is expanding its dynamic marketing team and seeking a Paid Media Campaign Specialist to drive customer acquisition and brand growth in the vibrant travel industry. In this role, you'll work closely with our creative and analytics teams to develop and execute high-performing paid media campaigns across various platforms. Located in the heart of Bali, you'll be part of a team that thrives on innovation and creativity, helping us reach new heights in the travel sector.

As a Paid Media Campaign Specialist at Gladex Travel And Tours Corp, you'll be responsible for creating and managing paid media campaigns that deliver measurable results. You'll use tools like Google Ads, Facebook Ads Manager, and Meta Business Suite to optimize campaigns and drive traffic to our travel packages. With a focus on data-driven decision-making, you'll continuously refine our strategies to maximize ROI and enhance our brand presence in the competitive travel market.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-performing paid media campaigns across Google Ads, Facebook Ads Manager, and Meta Business Suite.
• Analyze campaign performance using data analytics tools to optimize ad spend and improve ROI.
• Collaborate with the creative team to design and implement visually appealing ad creatives.
• Monitor and report on campaign performance, providing regular updates to the marketing team.
• Stay updated with the latest trends and best practices in digital advertising to continuously improve campaign strategies.
• Conduct A/B testing to refine ad creatives and targeting strategies for better performance.
• Manage ad budgets and ensure efficient allocation of resources to maximize campaign effectiveness.
• Provide insights and recommendations to enhance overall marketing strategies based on campaign data.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience as a Paid Media Campaign Specialist or similar role, preferably in the travel industry.
• Strong understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, and Meta Business Suite.
• Proficiency in data analytics tools like Google Analytics, Google Data Studio, or similar.
• Excellent analytical and problem-solving skills to optimize campaign performance.
• Creative thinking and ability to develop engaging ad creatives.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Familiarity with SEO and content marketing strategies is a plus.

🛠️ Keahlian

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